Inkration

Corporate Website Redesign for a Game Art Outsourcing Studio

project image shape - design
project image - development

About the company

Inkration is a game art outsourcing studio specializing in 2D art for social casino games, match-3, card, and slot games. They offer a wide range of services, including character design, environment design, animation, and UI design. With over 10 years in the industry, Inkration has collaborated with well-known gaming companies such as Playtika and 1X2 Gaming, delivering high-quality, visually captivating game art. Their team of skilled artists is dedicated to creating unique, trendsetting visuals tailored to the specific needs of each client, setting them apart in the gaming industry.

Assignment

The primary objective was to revamp Inkration’s corporate website to present their services and offerings in a visually appealing and engaging way. The goal was to showcase the company’s expertise in game art, highlight their diverse portfolio, and create a smooth, user-friendly experience for potential clients seeking game art services.

Implementation Methods

Design Strategy and Wireframing: Conducted a design sprint to align with Inkration’s branding and understand the core elements that needed emphasis, such as service offerings and portfolio highlights. Created wireframes to map the user journey and ensure intuitive navigation. Visual Design and Branding: Developed a modern, visually striking design that reflects the high-quality art produced by Inkration. Used color schemes, typography, and layout choices that evoke creativity and align with industry trends in gaming.

Service Presentation: Structured the website to highlight each of Inkration’s services (character design, environment design, animation, UI design) with dedicated sections for each, including detailed descriptions, examples of past work, and testimonials from notable clients like Playtika. Portfolio Showcase: Designed an interactive portfolio section to display Inkration's best works. This section allows potential clients to explore case studies for various game genres, from social casino games to slot games, and showcases Inkration’s adaptability and skill across diverse styles.

Client Engagement and Lead Generation: Integrated contact forms and call-to-action elements throughout the site to facilitate lead generation, encouraging potential clients to reach out. Added testimonial sections and logos of notable partners to build trust and authority. Responsive and User-Friendly Design: Ensured the website is fully responsive across devices, maintaining visual quality and functionality on mobile, tablet, and desktop platforms to reach a wider audience effectively.

Technologies:

CSS
JavaScript
Figma
WordPress
AWS

Who worked

Yuriy Tarasenko

Lead UX/UI Designer

Yuriy Tarasenko

Yuriy Tarasenko

Lead UX/UI Designer

About me in one sentences Specialize in creating Landing Pages, Online Stores, Web application, CRM system, Online Delivery website and mobile apps. ### Ukiepro July 2022 - Present Created design for a large sports platform with adaptation for all devices (redesign, creation of new blocks). Conducted interviews with customers and coordinated FRONT/BACK developers and QA teams, Landing Pages (NFT projects, works for large companies from Qatar, and many others...) ### **4Service group** December 2021 - February 2022 Was engaged in the design of CRM system for banking and form for questions, presentation ### Comeback Agency May 2021 - December 2021 Was engaged in the design of online stores, landing pages, business card sites, design of posts for social networks. ### Remote Helpers December 2020 - May 2021 Worked as a UX/UI designer and designed emails, presentations and landing pages.

Guru in Figma, Photoshop, Illustrator, Sketch, InVision, Marvel.

Education Computer Science, Lviv Polytechnic National University September 2016 - May 2020 UI/UX Design, STEP Computer Academy December 2020 - June 2021

Yura Prokofiev

co-CEO, Designer

Yura Prokofiev

Yura Prokofiev

co-CEO, Designer

Experience:   09.2011- now - Product Designer. UI / UX Designer. 3d Team Lead / Art Director. 3D character animation, 3D architectural animation. 3D modeling, texturing, visualization, animation.         03.2009 - 08.2011 "Symphographics", Lviv 3d Team Lead / Art Director. 3D modeling, texturing, visualization, animation.         02.2007 - 02.2009 "Vayersoft", Lviv 3d Team Lead. 3D modeling, texturing, visualization, animation. 06.2005 - 01.2007 "Spline 3D", Lviv. 3D-modeling and visualization.      Achievements Winner in ADA Challenge Sports (2009) http://www.adasport.com/ Tournament of character animation. Personal qualities Vigorous, the leader, is working to achieve results, high self-motivation, the ability to analyze and make decisions, to quickly learn. He never argues, he enters into a constructive analysis to find solutions. He does not participate in subjective judgments. He likes solving problems with talented people. Hobby He plays games on the iPad, he makes life-quests for friends and family, swimming, hiking, cycling, he plays basketball and ping pong. He likes to spend time with his family. (February - May 2018) IT Education Academy Fundamentals of programming Swift Programming language     

Skills: 3D...

Education Master, Computer Systems Lviv Polytechnic National University

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Anton Shulgin

Frontend Developer

Anton Shulgin

Anton Shulgin

Frontend Developer

Young , ambitious, fast learner, frontend developer wth 3+ years exp. Education: Master, Applied Mathematics, Higher School of Computer Science and Management, Rzeszów (Poland) Work exp: 2 years - frelance web development. 1 year - Frontend Developer at RocketStudio, Moscow 3 years with DME SoftWorks

Education Master, Applied Mathematics Higher School of Computer Science and Management,Rzeszów (Poland)

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Andrii Zhukovskiy

Full-Stack Developer

Andrii Zhukovskiy

Andrii Zhukovskiy

Full-Stack Developer

About Me: 38 years old, married. I have three children. 15+ Years of proven software development experience.

Understanding/Experience of frameworks/projects such as Slim, Laravel, Yii/Yii2. With the ability to keep on top of the development of these projects. Strong experience of web technologies including HTML, CSS, JavaScript, AJAX, HTTP Sockets, OAuth. JavaScript libraries such as Highcharts.js, Underscore.js, Lodash.js, Vue.js, Bootstrap Knowledge of SQL and NO-SQL databases [MongoDB, PostgreSQL, MySQL, Firebase], version control tools (Git) Understanding of API creation and integration, MicroServices, MVC architecture. Experience in common third-party APIs (Google, Facebook, Twitter, PayPal, REST API building) Experience in AWS management, setup and code deployment (EC2, S3, Route53, Certificate Manager, Load Balancers)

Education Master's degree in Mathematics | Zaporizhzhya National University 2001 – 2006

Inkration

Corporate Website Redesign for a Game Art Outsourcing Studio

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